In the packaging industry, there is a well-known saying: Paper is both the skin and the bone of packaging.
Many customers only ask “How much?” when requesting a quote, but ignore “What paper is used?”. The results are often: boxes cracking during overseas shipment, faded printing, or a cheap, flimsy feel.
With over 10 years of paper supply chain experience, Hanlong Crafts does not sell paper — we translate the language of paper for you. Below is our practical paper selection guide.
Choosing paper requires more than just a name (e.g., white cardboard). Always check these four core parameters:
| Parameter | Definition | Impact on Packaging | Hanlong Practical Standard |
| GSM (Grammage) | Thickness & density of paper | Too light: box floppy and unstable.
Too heavy: high cost, hard to die-cut, cracked creases. |
Standard gift box: 120g–157g lamination.
High stiffness: ≥200g. |
| Stiffness | Ability to resist bending | Low stiffness: light, empty feeling.
High stiffness: solid, weighty hand feel. |
Lipstick boxes, jewelry boxes must use high-stiffness paper. |
| Whiteness | Brightness level | High white: vibrant colors, youthful vibe.
Natural off-white: vintage, natural, luxury. |
Avoid paper with excessive optical brighteners (harmful & non-eco-friendly). |
| Ink Absorption | Speed of ink penetration | Too fast: dark, blurry prints.
Too slow: ink sits on surface, scratches easily. |
Adjust printing pressure & ink viscosity based on paper type. |
We specialize in paper packaging; these are our proven, reliable options:
| Paper Type | Visual & Tactile Features | Pros & Cons | Best Application | Hanlong Rating |
| Art Paper | Glossy, magazine-like surface, vivid printing | Pro: cost-effective, 100% color reproduction.
Con: thin feel, not durable, shows fingerprints. |
Color boxes, brochures, mass-consumer packaging | ★★★★☆ |
| White Cardboard | Thick, rigid, bank-card texture | Pro: extremely strong structure & support.
Con: matte surface, lacks premium texture. |
Name cards, tags, cosmetic box covers | ★★★★★ |
| Specialty Paper | (Our strength) soft-touch, linen, starlight, watermark | Pro: unique texture, storytelling feel, ultra-luxury.
Con: higher cost, requires advanced printers. |
Jewelry boxes, watch boxes, luxury gifts, lipstick boxes | ★★★★★ (Recommended) |
| Kraft Paper | Brown, textured, industrial & eco-friendly | Pro: tough, dirt-resistant, low-cost, artisanal feel.
Con: dull printing, hard to show bright colors. |
Food packaging, apparel tags, industrial parts, eco-brands | ★★★★☆ |
| Greyboard | The “core” of the box, not the surface | Pro: structural support for entire box.
Con: rough surface, must be laminated. |
Inner structure of all rigid gift boxes, book boxes, drawer boxes | (Essential) |
Follow our brand consultant’s advice — don’t just look at price:
1.High-end Jewelry / Watches
Paper: dark specialty paper, soft-touch paper, leather-like paper
Logic: diffused reflection, understated luxury; embossing creates premium look with minimal ink.
2.Youth Beauty / Desserts
Paper: high-brightness art paper, pearlized paper
Logic: high-gloss for “fresh” and “shiny” appeal; saturated, eye-catching colors.
3.Organic Food / Handmade Products
Paper: natural kraft paper, recycled paper
Logic: authentic, imperfect texture signals real eco-friendliness.
4.Electronics / Minimalism
Paper: black cardboard, watermark paper
Logic: clean black enhances logos; silver stamping or laser engraving for precision.
As your packaging partner, we help you avoid costly mistakes:
| Dimension | Ordinary Suppliers | Hanlong Crafts |
| Recommendation Logic | Promotes cheapest or overstocked paper | Structure-driven: recommends paper based on box size, weight, required stiffness |
| Color Management | Approves color on screen; huge mass-production deviation | Proofs on actual paper for “what you see is what you get” |
| Environmental Standard | Unaware of FSC; uses recycled paper as virgin | Fully traceable; certified documents meet international standards |
| Paper Handling | Uses damp paper leading to mold | Constant-temperature / humidity storage; moisture testing before use |
| After-Service | Blames weather for wrinkling / cracking | Adjusts printing or die-cutting to fix paper-related issues |
Hanlong Heartfelt Note:
Customers often ask: “Why is your paper thicker and slightly more expensive?”Because paper is like the steel in a building — skimp on grammage, and the box will collapse.
We would rather spend extra time upfront making sure your paper is strong enough than receive complaints about collapsed boxes later.Choose the right paper, and your packaging is already half successful.
Would you like me to also translate your full company introduction into a concise English version?
